IKEA Way to Better Healthcare, a powerful post-humous video keynote for ECIM 2015 Global Summit in Greater Copenhagen presented by patient expert, Michael Hay, former Creative Director for IKEA Global Communications, who delivered important directives to city mayors and doctors:
In 30 years, 70% of the world’s population will live in cities, so in the future, city mayors will become more important than politicians and the really visionary mayors will be the real leaders in sustainable development. There are so many options for patients and doctors. By working together and by opening up from both sides, you can create a team, which is going to make life better for both the doctors, the team treating the patient, and the patient, who starts feeling less like a patient and more like a human being who is getting help. Anything that can give hope every time you meet, without distorting reality, is worth so much.